Speed dating and the rules of attraction

01 Apr

And so I began researching the science of how we form relationships.

One thing I learned very quickly was that there are no “laws of attraction”, no guarantees of success in dating, no foolproof methods or strategies for getting someone to date you.

Speed-dating events are most often held in restaurants and bars, although events are cropping up in other places, like student unions on college campuses.

Participants are asked to register ahead of time to ensure an even ratio between men and women, although some services now offer registration at the door. Inside the venue, speed daters will find that tables are arranged to accommodate two participants at a time.

The difference is, when the bell rings or buzzer sounds, the next seat the dater takes is predetermined.

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The more feminine a woman or masculine a man, the theory goes, the sexier they are and therefore the more attractive as partners.

The theory, popularised in the early Nineties, claims that sexual passion is hardwired into our biological constitution, reflecting an ancestral preference for lovers whose bodies demonstrate robust hormonal health.

Never mind sexual equality - fitness in a woman is an hourglass figure with childbearing hips.

The report found that the most successful marketing teams are taking full control of the customer lifecycle throughout every phase of the relationship, from initial awareness and acquisition to retention and expansion.

Marketers at average firms, on the other hand, tended to focus on acquiring new leads and converting them into customers.