You can recycle McDonald's drink containers
McDonald's and the squirrel principle in waste avoidance
As a further measure, McDonald’s has set up a recycling process for beverage cups: Together with the logistics partner HAVI, the paper cups that accumulate in the restaurants have been recycled since April. This makes it the first company in Germany that enables disposable cups to be recycled, as McDonald's proudly announces. The former beverage containers are currently being processed into drywall as a test, also into hygiene paper. The company explains that around 1,000 tons of paper cups can be recycled annually.
McDonald’s reports on these and other measures in its new sustainability report, for which the company also advertises in the usual tone (see advertising motif). Among other things, McDonald's goes to the Big Vegan Tein, which found its way into the range in spring and quickly enjoyed great popularity with customers.
This is how McDonald's advertises its current sustainability reportIn June, McDonald's in Berlin tested how system catering can work without plastic and with less waste. In the "Better M Store", for example, wooden spoons instead of plastic, cardboard instead of plastic lids or bamboo straws were used. The test branch should be a step towards implementing the company's global strategy in this country. Because worldwide McDonald’s only wants to use materials that are renewable or recycled by 2025.
That is certainly a great and important vision. Alone: Changing balloon holders and the packaging of a single product doesn't sound like a big sustainability hit at first. "In fact, we haven't found a perfect solution everywhere," a McDonald's spokeswoman explains when asked.
However, McDonald's has gained important insights through the Better-M-Store - not least with regard to what customers do not want. "With some alternative packaging there are not only operational hurdles in everyday restaurant life, but also reservations on the part of guests who have to adapt their habits to a certain extent to new processes," says the spokeswoman. The wooden spoon for the McFlurry apparently did not go down very well with the guests. That's why McDonald's is working on a better solution for this.
more on the subject
Better M Store
How McDonald's is fighting for green credibility
If everything goes well, McDonald’s visitors will soon be licking the McFlurry from wooden spoons and drinking from reusable cups, they will find the cheeseburger wrapped in a paper made of grass and dab ketchup out of the waffle.Other things, however, would have worked well, such as the RECUP deposit system for take-away coffee. This test would now be continuously expanded, explains the McDonald's spokeswoman. And the planned plastic reduction in dessert packaging is also being expected a lot. This measure alone should save 1,000 tons of plastic annually.
In any case, one is proud of what has been achieved so far, said the spokeswoman. Everything else follows step by step. "We check wherever it makes sense for ecological and economic reasons, where we can do without one-way and where sustainable packaging material is available. And we are convinced that we can make a difference with it."
McDonald's - Believe it or not! (Cinema version)But: the customer has to play along. "With all changes it is crucial for us to take our guests with us, because only if they accept new solutions are they also permanently possible and therefore sustainable," says Munich. That is why measures such as the Better-M-Store or the credibility campaign that McDonald's started this year play a strategically important role for the burger fryer.
The campaign with the title "Believe it or not" aims to solve the credibility problem that McDonald's has undisputed with many consumers when it comes to sustainability. And not in one-to-one communication, but in bulk. However, mass communication is always not just a signal to its own customers, but also to other market participants. That's why McDonald's also explains: "In the end, we see the steps we take as an impetus to make a difference in the masses - starting with the guests we greet every day, but also across the entire industry." Irishman
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