What is the importance of print media
Print media with an above-average employment effect
In a study commissioned by the industry associations VÖZ, ÖZV and VRM, the economic researchers at the Economica Institute researched the economic importance of print media in Austria. For example, 1.6 more jobs are secured per direct job in the print media industry, with the exception of the delivery area.
The survey deals with the core business of print media, the publishing of newspapers and magazines, and uses various data to analyze the employment effects, sales revenues, value chains and fiscal effects of the print media in Austria.
As the data shows, print media cannot be compared to the publishing of books or software. For this reason, they are often only greatly simplified and not depicted realistically in the relevant survey instruments. In particular, the links with the domestic economy are drastically underestimated. In addition, companies that publish magazines and newspapers often also cover related areas, which often makes a clear demarcation and unambiguous assignment to direct or indirect effects more difficult. The Economica study should provide a remedy in this regard.
Direct value creation area of 601.3 million euros
“The present study clearly shows that every euro invested in print secures numerous jobs. And not only in print publishers, but also in the rest of the economy. Public bodies in particular should be aware of this, ”emphasizes Dieter Henrich, Managing Director of the Association of Regional Media Austria.
Over 621 million euros in taxes
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